Berry & Green

Creative. Strategic. Communications.


To misquote the poet and philosopher Martin Stephenson, August - it was a fruitful month.  Two holidays and at the end of it, B&G's first business trip.  This was to sunny Copenhagen and we can't tell you why quite yet but suffice it to say that many of you will be thanking us come late November when we lavish you with some of the most delicious cakes available to humanity.

This was my first visit to Copenhagen since 1985 when I marvelled first at how small the famous mermaid is and secondly at how exceptionally good-looking most Danes appear to be.  Unless they keep all the less attractive ones locked away.  Which is unlikely, given the Danes' general positivity about most things.

I've always liked Europe as it's generally such a pleasure to visit and to hang with lovely, fragrant and dynamic European people.  However, I think I may have uncovered a darker and more insidious reason why so many of our countryfolk voted to leave back in June.......

Prior to Copenhagen, I was on holiday in the south of France and before THAT, we spent a fabulous couple of days at Disneyland Paris, thanks, in part, to the excellent Dave Coombs (merci, once again).  It was here that I realised that there is a huge gulf between the British and the Europeans when it comes to queueing. We can.  They can't.

And here is, quite possibly, the source of all the animosity and venom unleashed by Brexit.  It's nothing to do with money to the NHS or immigration.  It's because, as people who used to have an Empire on which the sun never set, we don't like anyone pushing in, especially when there's an orderly queue to be formed.

In his unmissable book "In Europe", the Dutch journalist and historian Geert Mak notes: "the political mood within the EU has greatly changed....potential new members are received without much enthusiasm."  However, if everyone was taught how to queue properly, then we could all be one big, happy family again!